SEO Reputation Management –
Gain Changer’s Guide

All organizations require SEO reputation
management because they all have reputations to uphold. No matter how strong
their brand image is, or how big or small they are, once they’ve put their message out there, the rest is in
the customer’s mind.

 

SEO, however, can help with the management
of your online reputation. SEO online reputation management from Gain Changer can
help you and your organization to highlight all your positives, take the focus
off any negatives, and ensure that you’re always presenting the best possible
brand image.

 

Gain Changer does this through a
coordinated and calculated SEO reputation management campaign, which you can
read about below. Like a dentist giving you the perfect smile, Gain Changer’s enterprise SEO
services can keep your brand looking great.

The Most Important Facts When It Comes to SEO Online Reputation Management

There are a number of different factors that make SEO online reputation management important to any organization. Put together, they make the case that online reputation management is a non-negotiable, necessary part of having an online organization. 

Here are 5 key factors supporting the necessity of SEO online reputation management:

  1. Company image
  2. Strategy towards profitability
  3. Online affects offline
  4. Customer satisfaction is magnetic
  5. Great content is found content

Factor 1: Company Image & Brand

Although it may not always feel like it, the image and brand of a company is an invaluable asset. What people think about a company, the perception of that company in their minds, is massively influential on a company’s value.

 

For instance, reputationmanagement.com predicts that 25% of a company’s market value is a consequence of the reputation that it has with its customers. Is the brand considered to be trustworthy, reliable, helpful? These all impact the value of a company.

Factor 2: Strategy Towards Profitability

The end goal of most organizations is to make a profit  – whether that is by sales, by ad revenue, or by some other means.

 

The reputation of an organization online can greatly impact its ability to turn a profit.

 

Consider, for instance, the impact of potentially negative reviews. It has been found that, for local businesses, 82% of customers report that a negative review will mean they’re less likely to use that business (as illustrated below).

If 82% of customers are less likely to use a business, then it is not hard to see how that 82% will translate into a loss of profits.

 

Moreover, good SEO online reputation management means you’re not wasting any of your income. If you encounter some bad reviews or a PR problem, you’re going to spend a lot of time and money rectifying it. Proper SEO reputation management – especially from Gain Changer – can save you that time and money from the outset.

Factor 3: Online Affects Offline

SEO online reputation management matters to online and offline organizations. It may be tempting to think that if a company is not wholly online, then its offline components will be insulated from anything which happens online. This, however, is not true.

 

Offline business is routinely impacted by online activity, so the online reputation of your organization will directly determine your offline operation. It is vital then, even for mixed online-offline businesses, to have good SEO online reputation management.

 

For example, the Bright Local 2019 Consumer Review survey found that 52% of 18-54-year-olds always read reviews before booking, and 82% of all age brackets do.

Factor 4: Customer Satisfaction Attracts More Customers

If an organization is received positively online by customers, then this will influence and attract further customers. If these customers also have a positive experience, this also attracts further customers. Positive experiences, therefore, can have an iterative impact on your organization.

 

Consider the fact that, for local businesses, after reading positive reviews, 32% of customers will head directly to the organization’s website, and 28% of customers will look for further positive reviews (see below)

Factor 5: Great Content is Found

It almost goes without saying, but content that is valuable to a reader or customer will be found and will be consumed. Just think about it: if it’s good, then people will read it or consume it, because, when push comes to shove, it’s good and it’s what they were looking for.

 

Gain Changer can ensure that your content is found by guaranteeing you have great content. If you head to our content services page, you can see exactly what we can provide.

 

Not only are great content or products found, but they’re also recommended by users. A recent TurnTo report found that 90% of customers state that recommendations or user-generated content (UGC) influences their decision to purchase.

6 Steps Towards SEO Reputation Management Brilliance

We’ve seen 5 reasons that SEO online brand management is important to any organization.

But the story doesn’t stop there.

How can you make a good SEO reputation management campaign? What can you do with SEO to improve your brand online?

Well, here at Gain Changer we think that there are 6 key steps that you can take to achieve SEO reputation brilliance:

  • Great SEO and SEO Audits.
  • Content must answer the customer’s needs.
  • You must boost your positive results.
  • Avoid cannibalization at all costs.
  • Use and invest in the right tools.
  • Get social and be social.

Step 1: Great SEO & SEO Audits

Any process of improvement needs to begin with a solid evaluation of the situation at hand. This means a client’s SEO reputation must begin with an SEO audit of their site. Put simply, an SEO audit is a health check of an organization’s site.

 

Once done, an SEO audit can reveal several things vital to a proper rollout.

 

It can reveal what content is naturally highly-ranking for their brand. Knowing this will allow those keywords and longtail keywords to be exploited for other uses. If a client has pages that do well with the keyword ‘cute dogs’, then you know you can improve their other pages by using this too.

 

It can also reveal what content is negatively impacting their online reputation. If there are several negative reviews on a third-party site, these could be ranking highly and need to be addressed using reverse SEO.

Step 2: Is Your Content Answering the Customer’s Needs?

No matter how recognizable a brand is, the customer is searching for it using a query in a search engine. This means your SEO content should answer customers’ queries.

‘what’s the best dog leash?’, ‘where can I buy curry leaves?’, ‘how to fix a phone screen?’. Whatever the question, your online reputation will be improved by answering it.

In addition to answering queries, content must be valuable. It must be informative, qualitative, trustworthy, and authoritative. Google appreciates quality content more than anything, and with proper SEO you can develop quality content that gets noticed. This will improve your online reputation with Google, but also customers. In turn, this will lead to more organic attention.

Step 3: Make the Positive SEO Results Visible

After someone has searched for an organization, they’re presented with the results. There is a 0.2-second window for an organization to make a good first impression or a bad one. It is therefore imperative that the first things that are seen are positive.

Online SEO reputation management can help highlight those positive results (in the form of reviews, accomplishments, or awards) so they’re the things customers first see.

If your company is getting positive reviews on a third-party site, then with proper SEO those reviews can be boosted in the SERP rank. Linking to those reviews, for example, from blog pages, or other sites authoritative sites will lift them up.

If an organization has received awards or industry-recognized accomplishments, then these should be raised in the SERP. A good SEO strategy will blog about these or produce articles and guides on the achievement for affiliated sites.

Step 4: Duplicate Pages & Cannibalization

Cannibalising is what it sounds like: when some of your content eats up your other content. Well, not the content itself, but it eats up your content’s chances of ranking. This is not good for online reputation management because it means otherwise good content, which is supportive of your brand image, is losing the impact it should have.

Cannibalization happens when two or more pieces of content focus on the same keywords. This makes them compete for people’s attention and Google’s attention. It leads to loss of clicks, diminished authority, and a waste of your Google crawl budget.

An SEO audit can quickly identify any cannibalization, and Gain Changer can quickly rectify it. Merging pages, redirecting pages, and employing new keywords can all fix cannibalization.

Step 5: Use the Right Tools

Using the correct tools for the job is essential. If you’re trying to whisk an egg with a spoon, you’ve got no chance. This is why, here at Gain Changer, we use industry-standard tech, along with proprietary systems to deliver unparalleled results.

Our process relies on tools like ahrefs for certain audits or analysis in the beginning. But we also employ our sophisticated SEO automation tools. These unique tools allow for fast identification of link building opportunities and scaling up, at twice the success rate and speed of human-led audits.

Step 6: Get Social

Social media can be the bane of your personal life. But it can be a gift to a clients’ SEO online reputation management. Social channels can drive traffic to a site, along with building brand awareness and trust.

Customers trust content generated by other users, and social content is the largest type of user-generated content. Maximizing a client’s social presence allows you to take advantage of this vast pool of trusted, user-generated content.

Social channels appear in the in SERPs too, so well-crafted posts on Twitter or Instagram will bump your brand to the top of the page. If you post using keywords associated with your brand, then you can ensure a lot of real estate at the top of the SERPs.

What Does SEO Reputation Management Cost with Gain Changer?

Like any expert service, the question is always: how much does it cost? Well, that depends on the scope of what Gain Changer will have to do for you.

 

We suggest first considering the following points, and then getting in touch and letting us know via our contact Gain Changer page:

Here are some important questions to ask regarding reputation managment:
  • What is your brand and what type of organization are you?
  • When was the last time you had an SEO audit?
  • What domains do you have under your control?
  • Is there a one-off particular problem you need addressing, or do you want your overall reputation to be improved?
  • Do you already have social media channels, or do you need them making?
  • Do you have outlets (blog posts, article pages) for your current content, or do those need to be made?

Let the SERP do its Magic

So, where do we stand?

 

Well, it should be clear now why SEO online reputation management is essential to any organization. A few bad reviews could bring your important pages off the Google top spot, and this will lead directly to a downturn in traffic, sales, and income. 59% of businesses have had a PR crisis, whilst only 54% of them have a strategic plan to cope with this. Gain Changer can ensure that you aren’t part of the 46%. We can ensure that your organization always looks its best.

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