Keyword competitive analysis is at the heart of any successful SEO strategies. In the digital arena, understanding your competitors’ keyword tactics is like having a treasure map. By delving into this crucial aspect of SEO, you gain the upper hand in a fiercely competitive landscape. Outranking your competitors for valuable keywords can lead to increased organic traffic, higher conversion rates, and ultimately, greater online success. This article serves as your guide through the process of keyword competitive analysis, offering insights and strategies to help you achieve SEO traffic.
Understanding Keyword Competitive Analysis
Keyword competitive analysis, often referred to as keyword competition analysis, is the systematic evaluation of your competitors’ keyword strategies to identify valuable keywords they rank highly for in search engine results pages (SERPs). This process is crucial for gaining insights into the keywords that drive traffic to your competitors’ websites.
Essentially, keyword competitive analysis serves as a roadmap to navigate the competitive landscape of your industry. It helps you pinpoint the keywords that matter most, as your competitors have already proven their worth by ranking well for them.
Moreover, it emphasises the importance of targeting keywords with high conversion potential. After all, the objective of SEO is not merely to increase website traffic but to attract relevant visitors who are likely to convert into customers or leads. By understanding the keywords your competitors use to drive conversions, you can optimize your own strategy to target similar terms effectively. This is the value of keyword competitive analysis.
Step-by-Step Guide to Conducting Keyword Competitive Analysis
In the practice of SEO, conducting keyword competitive analysis is a systematic process that demands precision and insights. Here’s a comprehensive guide to master this art:
1. Identify Competitors
Start by identifying your main competitors in the online arena. These are the websites that consistently appear in search results for keywords relevant to your business. Utilise powerful SEO tools like SEMrush, Ahrefs, and Moz to uncover these competitors. These tools provide comprehensive competitor analysis, highlighting the domains that frequently compete with yours for search visibility.
2. Gather Competitor Keywords
Once you’ve pinpointed your competitors, delve into the treasure chest of their keywords. Use tools such as SEMrush’s and Ahrefs’ to extract valuable insights about competitor domains. These tools offer extensive keyword data, showcasing the keywords your competitors currently rank for, the amount of estimated traffic those keywords generate for the sites and the position they rank on. This is your gateway to understanding which keywords are driving traffic to their websites.
3. Analyse Keyword Metrics
Keyword metrics play a pivotal role in strategic decision-making. Evaluate key metrics such as search volume, keyword difficulty, and CPC (Cost Per Click). And pay close attention to the positions these keywords rank on and the amount of time those keywords have maintained those positions for. If your competitors can rank on these keywords, so can you. Search volume indicates the keyword’s popularity, while keyword difficulty gauges the competition level. Difficulty metrics are usually based on the backlink profiles of pages which rank for those keywords. A higher CPC suggests that the keyword holds commercial value. Prioritize keywords with high search volume, manageable difficulty, and significant CPC, as they are more likely to bring traffic and conversions.
4. Filter and Prioritise Keywords
To refine your keyword list further, employ filters. Filter keywords based on their relevance to your business, search volume, and competition. SEO tools allow you to apply these filters efficiently. Or export the keywords into spreadsheets and filter with custom filters and analysis from there. This process narrows down your keyword selection, helping you focus on the most promising opportunities that align with your goals.
5. Identify Keyword Gaps
Uncovering keyword gaps is a pivotal step in keyword competitive analysis. It involves identifying keywords that your competitors rank for, but you don’t. By recognising these gaps, you can seize opportunities to capture a share of the market that your competitors may have overlooked. This strategic move can boost your organic traffic and expand your reach. Don’t only rely on the SEO tools, but export data from your Google Search Console account and use formulas like Vlookup to understand whether you already have pages ranking for those keywords, which you did not intend to rank. This would help you identify what we like to call “low hanging fruit”.
6. Prioritise Keywords for Content Creation
Not all keywords are created equal. Prioritise keywords based on their relevancy to your content strategy and their potential impact. Focus on keywords that align with your business objectives and resonate with your target audience. These are the keywords that should shape your content creation efforts, driving organic traffic and conversions to your website.
7. Using Long Tail Keywords to Gain an Edge
In the world of SEO, long tail keywords are the unsung heroes that wield tremendous power. Let’s uncover their potential:
Long tail keywords are search phrases composed of three or more words. They may have lower search volumes individually but collectively account for a significant portion of overall search traffic. These keywords are crucial because they cater to specific user intent, often indicating a deeper level of interest or a specific need.
Long tail keywords are like laser-guided missiles in SEO. They allow you to precisely target niche audience segments. By addressing more specific user queries, you’re more likely to connect with users who are closer to deciding. This means higher conversion rates and a competitive edge. These keywords are generally more easy to rank on, rather than their “short tail” alternatives.
Here are a few examples of long tail keywords in the realm of keyword competitive analysis:
- “Best keyword competitive analysis tools for beginners”
- “How to perform keyword competitive analysis for e-commerce”
- “Measuring keyword competition: A guide for SEO professionals”
- “Keyword competitive analysis vs. traditional keyword research”
These long tail keywords cater to users seeking detailed insights into competitive analysis, helping you stand out in a crowded digital landscape.
Creating High-Quality Content That Ranks
Now that we’ve armed ourselves with insights through keyword competitive analysis, it’s time to put that knowledge to work in crafting content that not only ranks but also resonates with your audience.
In the digital realm, content is king, but not just any content. High-quality, informative content reigns supreme. It’s the cornerstone of SEO success. Engaging, well-researched, and informative content not only attracts readers but keeps them coming back for more. It’s the key to building authority in your niche and earning trust from both users and search engines.
Structuring your content for both readability and search engine optimization is crucial. Use headers (H1, H2, H3, etc.) to break up your content into digestible sections. This not only enhances the user experience but also helps search engines understand your content’s hierarchy. When incorporating keywords, do so naturally. Avoid keyword stuffing and ensure that keywords flow seamlessly within the context of your content. Remember, user experience should always come first.
This is an entire individual guide to cover this topic. We will be sharing more detailed content in this regard in the upcoming posts.
Incorporating Keyword Competitive Analysis in Content Strategy
Now that we’ve uncovered valuable keywords and crafted high-quality content, it’s essential to integrate keyword competitive analysis into your broader content strategy. This ensures that your SEO efforts are cohesive and consistently effective.
To integrate keyword competitive analysis, start by aligning your target keywords with your content calendar. Ensure that each piece of content you create focuses on these keywords strategically. Additionally, consider the seasonality of your keywords and plan your content accordingly.
The world of SEO is dynamic, and so is the competitive landscape. Continuous analysis and optimization are essential. Regularly revisit your keyword competitive analysis to identify shifts in competitor strategies and emerging keyword trends. By staying agile and adapting your content strategy accordingly, you’ll maintain a competitive edge in the ever-evolving digital realm.
Case Study – Achieving Remarkable Results
To illustrate the immense potential of keyword competitive analysis and SEO strategies, let’s dive into a compelling case study featuring one of our partners.
We faced a unique challenge when collaborating with an emerging player in the iGaming niche. Our goal was clear: craft an SEO strategy that could consistently drive organic traffic, elevate the website’s authority, and establish a formidable online presence.
Over a span of just over two years, the results were nothing short of astonishing. Through our meticulous efforts, we achieved:
- 130,000 Organic Clicks: A substantial influx of organic traffic that significantly expanded the operator’s reach.
- 9 Million Organic Impressions: A staggering number of impressions that amplified brand visibility.
- $2.7 Million in Traffic Value: Demonstrating the tangible monetary value of our SEO endeavors.
- Over 700 Backlinks: Building a robust network of backlinks pointing to the operator’s online casino, enhancing its credibility and influence.
This case study exemplifies how a well-executed keyword competitive analysis, coupled with an effective SEO strategy, can yield remarkable results, driving substantial organic traffic, and delivering exceptional returns on investment.
In a competitive digital landscape, harnessing the power of SEO and keyword competitive analysis can be a game-changer for businesses. This case study serves as a testament to the immense potential and real-world impact of these strategies. It’s time to explore these avenues and unlock the full potential of your online presence.
For those eager to delve deeper into the realm of keyword competitive analysis and SEO, we’ve compiled a list of valuable resources:
- Keyword Analysis Tools: Explore industry-leading tools like SEMrush, Ahrefs, and Moz to refine your keyword research.
- SEO Guides: Unlock the secrets of effective SEO with our comprehensive SEO guides, covering a wide range of strategies.
- Competitor Analysis Insights: Dive into the world of competitor analysis with our informative articles, shedding light on proven tactics.
These resources will empower you with knowledge and tools to conquer the competitive landscape and drive your online success.
Gain Changer co-founder Sean Bianco is well-versed in determining market trends. Emphasis is placed on understanding relationships between technical problems and customer impact, resulting in customer-driven products and services.