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SEO

How to find when a website was published

When researching and citing sources in academic papers, it’s important to have updated references. Date of publication is most often required in the citations. Here’s how to find when a website was published. Check the date of the article Page headings The most obvious place to check is in the article page itself. Most likely […]

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SEO

YouTube Advanced search. Search YouTube like a pro

YouTube offers an advanced search feature to better help find the video you are looking for. Let’s take a look at YouTube’s advanced search filters and learn how to search YouTube like a pro. YouTube Search Filters Before delving into more advanced search options, let’s first check out the search filters YouTube provides us with. […]

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SEO

How do I search for a song on YouTube

Ever stumbled upon a video on YouTube and it had a song you really liked but never heard before? How do I search for a song on YouTube? Some music tracks are easy to find but others require more work, but I can assure you there is always a way to find it. Read the […]

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SEO

Impressions vs Clicks. What is the difference?

If you are new to advertising, understanding impressions vs clicks will help you analyse better your campaign data and see what to focus on. These measures in ratio to each other will determine the effectiveness of your advertising. What are Impressions? An impression is nothing more than a view of your online advertisement by a […]

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SEO

How to create Google Search Console API Key

Google Search Console is the most important tool when it comes to data crunching on your site. That said is has a lot of Limitations Performance data for queries and pages must be exported separately, There is no automatic export for the search queries per page and all the exports are limited to 1000 search […]

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SEO

What is Reverse SEO and How to use it for Brand Protection.

Online reputation is everything when you have a digital presence. A negative review or bad press on page one of Google will have an adverse impact on your online business. 91% of young consumers trust online reviews more than personal recommendations In this blog, we will cover the concept of Reverse SEO, which is the central pillar of […]

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SEO

Blog vs YouTube. Which channel is better?

When people ask me, what is better, Blogging or Vlogging? My answer is, it depends. Your niche may be more suitable for a particular platform. Plus your budget and skillset may be more appropriate for one of the platforms. So which channel is better for showcasing your niche and earning money and should we use […]

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SEO

Baidu spider. Learn all the secrets the Baidu Crawler

With over 70% of the Chinese market, Baidu is in the undisputed search leader. If you want to create a digital asset in this market, you need to make sure you learn all the secrets of the Baidu Spider.  What is the Baidu Spider ? The Baidu Spider is the official name web crawler for the […]

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SEO

Why should you care about Applebot?

Applebot is the Apple crawler that indexes pages that are used to provide search results for products like Siri and Spotlight Suggestions. In this article, we will cover all the details on how to optimize your site for Applebot. Why should you care about Applebot? Applebot crawls the internet to index pages for Siri’s voice […]

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SEO

How to stay current on SEO Trends

Keeping up-to-date with the latest news and trends can be challenging when you are running a business where you have to cater for multiple clients. Falling behind is something that can be detrimental to your business and to your reputation as an SEO Expert. In this article, I will cover the best way to stay […]