Let us start by stating a well-known fact: 404 redirects are bad. They negatively impact the user experience on your webpage, and search bots will
Website developers and content creators often overlook or disregard one of the most vital aspects of improving a site’s accessibility and search engine optimization (SEO),
BERT was not designed to generate text at scale – its intrinsic purpose is to predict missing words in a sentence – however it
The vast amounts of content available online is increasing exponentially. In response to this information overload Google is constantly improving its ranking algorithms in order
A lot of SEO experts argue that sentiment is an important ranking factor that Google uses to determine if a page should rank in the
Before Google attempts to rank websites or webpages in response to a search query, it must first fully understand the intent behind the query. The
Over the years Google has improved its way of understanding the category and quality of a web site. This was achieved through machine learning algorithms
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